Oncology and Social Media

LIVESTRONG, an organization created by one of the worlds best cyclists, Lance Armstrong, and cancer survivor, Doug Ulman, has been highly successful in raising awareness and helping the cause against cancer over the past years. Not only has the organization touched the lives of millions of people, but it also has raised millions of dollars to fund the fight against this worldwide disease. The foundation fights to improve the lives of people affected by cancer and works in two areas: One by directly supporting survivors(people facing cancer and their family) and the other is by creating a global movement to battle the disease.Although the organization is relatively small with fewer than 90 employees based in one city, it has grown to be highly respected; yet CEO Doug Ulman is still faced with some tough questions concerning the growth and future of the organization and how they can best leverage their brand. It would be recommended that in order to keep promoting and raising awareness for LIVESTRONG’s events and cancer activism, they should really emphasize and continue to take advantage of social media such as Twitter, Facebook, blogs, websites, etc. , because they provide a inexpensive, effective and broad way of marketing.Through these mediums of social media, they could answer questions, promote stories of cancer survivors, and provide a community for not only survivors but their families as well. They should also set up more events providing people with more personal experiences, such as mixers where people affected by cancer could gather, share their stories and meet face to face with others. Doug Ulman should also consider that if his goal is to create a national organization, advocating for people affected by cancer, that he may need expand offices to other places in the world, as currently they only have one located in Texas.If he isn’t willing to do so and wants to keep his company small, he should then look into the possibility of having more relations with local, existing cancer activism groups in other places of the world. Provided the craze that LIVESTRONG wrist bands caused in the world, proving to be a simple, inexpensive band that created a community across all geographical, racial and age lines, they should continue to fundraise through more fashion products like so (T-shirts, sweaters, shorts, shoes, etc. ).The wristbands not only sold more than 85 million, but they also were a way for everyday people to be philanthropists and donate an affordable amount of money and in return be able to show and feel like they are apart of the community of cancer survivors through a fashion item. However LIVESTRONG should recognize that one of the negatives of this whole campaign was that some people started purchasing the wristband for fashion purposes, instead of for the cause. To solve this problem with future items such as T-shirts, shorts, sweaters, etc. they could promote the main goal of the organization and make kn own to consumers what they were contributing to in buying LIVESTRONG products, possibly by adding tags on the article explaining this. Another concern Doug Ulman should have is that surrounding the doping allegations and multiple drug tests against Lance Armstrong, who is LIVESTRONG’s face and only â€Å"poster boy† for the organization. He should be worried of what would happen if these allegations turned out to be true, and how that would affect Armstrong’s reputation, which would reflect directly back on the LIVESTRONG brand.To relieve the possibility of this happening, Ulman should consider using everyday survivors to promote the brand, someone who is relatable to the common public and isn’t necessarily a celebrity such as Lance is. In doing so, people would be buying and supporting for the organization, and survivors, not just for Lance Armstrong. People would also be able to share their stories, and compare their experiences with cancer to others. F inally, in questioning whether LIVESTRONG should continue on its partnership with Nike or if they should breakaway and do their own thing, dropping Nike would be to risky of a move to make.Not only is Nike a highly reputable brand, but it also provides LIVESTRONG with someone who can produce and market their products, which brings in a considerable amount of revenue for the LIVESTRONG foundation. In dropping Nike, they would have to find another way to produce and promote these products, which would cause more problems than benefits. They can also use Nike to sponsor sporting events like the Tour De France, where all the bikers wore a yellow LIVESTRONG shirt, promoting their organization.With cancer being the second most common cause of death in the US, it is expected that almost everybody in the country knows someone who has been affected by this tragic disease, and thus the strength of the community helping those affected should continue to grow. By using the power of social media , their sponsors, events, taking advantage of the LIVESTRONG brand, looking into expanding offices into other parts of the world and by using everyday local survivors to promote their brand, Doug Ulman should expect his organization to continue to grow and help raise awareness and support for cancer not only locally, but worldwide.

Brunelleschi’s Dome

Filippo Brunelleschi was in many senses a modern day entrepreneur in the Middle Ages. He is the architect and innovator responsible for building the Santa Maria del Fiore, arguably the greatest dome ever built. In the years leading up to and during the construction of the dome, his life was surrounded by managerial aspects. There were several critical success factors for the construction of the dome including access to financial resources, raw materials, and product equipment. The building of the Santa Maria del Fiore was not something that could be done overnight, in fact it took the better of two centuries until it was complete. Probably his greatest competitive advantage, Brunelleschi was able to separate himself from his competitors by using technology to create new products and come up with innovative solutions to problems. Seeing as the creation of the dome was the first project of its kind, certain product equipment was required but not available. Brunelleschi himself invented and created much of the equipment needed, such as the ox driven hoist and the pulley. With the Opera del Duomo constantly bidding out the different projects involved with the construction of the Santa Maria del Fiore, Brunelleschi was able to create far more innovative designs than his competitors to win these bids. Another factor that played into Brunelleschi’s competitive advantage was the fact that there wasn’t much work in the city of Florence. Laborers worked for a cheap rate and did not hold any power. When they went on strike, Brunelleschi simply fired them and found a replacement which was in need of work. Filippo Brunelleschi basically held a monopoly on the labor market. The organizational behavior was one that that the capomaestros, or managers, did not have to motivate the workers one bit. The fact that the workers held employment in a city where jobs were in desperate shortage was enough motivation. Something very important to any project’s completion is time management. Entrepreneurs must master time management skills in order to get your product to the market within your budgeted time. When dealing with a new product, time frames are difficult to estimate because of delays and nforeseen circumstances, but Brunelleschi was able to manage his time and reach deadlines productively. When he had to come up with a way to hoist the marble up to the top of the dome, he did it quickly and effectively. When there was an unexpected crack in the wall after it was completed and he needed to come up with a way to fix it without delaying the overall completion of the dome, he was able t o. He did not only manage his time productively with the building of the dome but with other projects as well. Like any good entrepreneur, Brunelleschi did not put all of his time and effort into one project such as the dome, but instead took on many side projects. These little projects were not only a source of income or a way to get more recognition, but most importantly they allowed him to test his techniques and skills intended for use on the dome. He gained much respect and notoriety for his skills and successes on projects other than that of the dome. In a sense, these side projects were a way of marketing for himself, showing his precise skills and abilities through these successful projects. Although he seemed to be very well rounded, Brunelleschi did not excel in the area of communication. He was paranoid, constantly worrying about his designs or plans being stolen which is why he kept to himself. He felt as if his competitors believed the saying, â€Å"instinct tells us to watch what our competitors are doing and simply try to do the same thing better. † During a project, communication is key- the managers and workers need to be on the same page and communicate directions and progress. This is something that was never present during the building of the dome. In a business, knowledge must be shared within all units of the organization, but Brunelleschi did not believe this. If Brunelleschi had known the importance of communication, he could have received feedback from his workers and possibly avoided setbacks such as the cracks in the nave of the church. In addition to his lack of communication, another setback of Brunelleschi’s technique was the poor working environment. The culture of the business created during the building of the dome was not a worker friendly one, with no benefits or accommodations given to the workers. There was no set of directions but rather, workers ‘went with the flow’ as Brunelleschi gave directions on the fly. This was a disadvantage to his progress because things may be forgotten without realizing their importance and crucial role to the project. With his big fear of plagiarism, it’s no surprise the very first patent was issued to Brunelleschi for his boat that was to be used as a transporter known as Il Badalone. Ironically, this was Brunelleschi’s most unsuccessful invention but he felt the need to protect it. Nonetheless, it can be seen that patents are a necessity for entrepreneurs. Brunelleschi was in constant fear of his competitors stealing his ideas and designs and this stands true in today’s society as well. Entrepreneurs need to protect their ideas from their competitors because everyone is looking to get ahead and come up with a new and better idea. Brunelleschi often followed his prime instinct, trusting it would work and that it was the best idea. This stood true for many of his projects and inventions. When he decided to lay the transverse bricks to prevent the dome from collapsing, there was no past documentation stating that this would work but he felt that it was the best way to go about it. Often times, entrepreneurs have to make final decisions based on gut instincts and Brunelleschi was what we may call a master of this. Being a very confident man, Brunelleschi often refused advice or help from other sources. He very rarely collaborated with others on designs or projects, but rather did it all himself. It may be argued that he may not have had the success he did if he teamed up with others. It may also be argued that if he did take advice from others, some of his unsuccessful inventions might have had a different and more successful outcome, such as Il Badalone. Filippo Brunelleschi is one of the most influential architects in history, with success in many areas due to his innovative ideas. He had access to plentiful financial resources and was able to take advantage of a labor force that worked for minimal fees. His ingenuity provided him with the capability to create unique product equipment that could not be found anywhere else. Brunelleschi was a proud and confident man, his confidence helping him in many ways. When his theories were questioned, he simply followed through and proved why his designs were going to work. When problems arose on the job, he trusted his intuition and was able to fix the problems. Although he showed many characteristics of an entrepreneur, Filippo Brunelleschi is not known as one of the greatest managers in history. In order to be successful in today’s world, he would have needed to brush up on a few things, such as his poor communication skills due to his fear of plagiarism of his designs and ideas. Communication is a must when talking about being an effective manager, but this was not all he would have to alter. He was a selfish man, refusing to work with others on projects or reluctantly working on a project with others. Effective managers need to be able to collaborate and work with numerous people at once. Brunelleschi was always more worried about his reputation and image rather than the overall well being of the project. A manager needs to put the overall success of the business first before their own ego and pride.

Write about the auteur style A rose for Emily by william Faulkner , Essay

Write about the auteur style A rose for Emily by william Faulkner , talk about the auteur style and meanning - Essay Example Faulkner’s style also captures the social hierarchy within the city. It is on account of Emily’s high social status that her tax evasions are tolerated and her privileged lifestyle permitted. The epitome of this is when the town police pour lime around Emily’s house to absorb the foul smell emanating, instead of actually going inside and investigating. Faulkner uses tragic irony in this powerful short story. Although outwardly Emily is a privileged and honoured person, her personal life is one of turmoil. The nature of her reclusive final few years is tragically revealed when the locked secret room of hers is broken open. There is the shocking image of Homer’s decomposed body, alongside which Emily had been sleeping during her reclusive years. Faulkner’s style thus employs shock to evoke emotive and make the reader realize the import of the scene. Finally, Faulkner’s style can be said to be terse and to the point, making his story well-crafted. There is no use of flamboyant or flowery language. Complying with rules for a well-made short story, A Rose for Emily the circumstances and details are carefully constructed to have maximum impact at the time of the plot’s resolution. In this case, it is that moment when people break open Emily’s secret chamber and discover the tragedy behind her

Catalonia Term Paper Example | Topics and Well Written Essays - 1750 words

Catalonia - Term Paper Example The climate of Catalonia varies depending on the location, such as the areas along the coast, the inland, up in the mountains, or within the valleys. In the provinces on the edge of the coast and part of inland Barcelona, the climate is subtropic with hot and dry summers of around 80 degrees Fahrenheit, and cold winters, though it gets colder the closer to the shore the province is. The rest of inland Catalonia is hotter in the summer than in other locations, reaching temperatures as high as 104 degrees Fahrenheit, and cooler during the nights. In these regions, Catalonia gets the majority of its rainfall during spring and autumn. The valleys, however, with their oceanic climate, have their wettest season in summer, and often experiences freezing rain and subzero temperatures during the winter months. Throughout the year, snow is a common occurrence in the Pyrenees mountains. Catalonia’s flora and fauna is considered to be among the most incredible throughout Spain. Catalonia, Barcelona specifically, contains sixty unique parks, with a combined total of 140 different trees, including figs, cypresses, and cedars, which are common to the Mediterranean. Despite the wonders found in the parks of Barcelona, the mountains of Catalonia is where the majestic beauty of nature truly flourishes. â€Å"With beechwood and evergreen oak forests, extraordinary rock formations, glacial lakes and thousands of plant species, the Catalan Pyrenees are one of Europe’s greatest natural wonders (Shubert, 1992).† In the spring, the meadows of the Pyrenees are covered with pheasant’s eye narcissi, fritillaries, jasmine, trumpet gentians, and Pyrenean hyacinths. The autumn season is graced with red and gold Montpellier maples and downy oaks, and the meadows are then spotted with crocuses and purple merendera. Come winter, the Pyrenees is decorated with irises and orchids. Vall d’Aran displays these floral delights year round, and Augues Tortes is home to the lake of Sant Maurici and forests fit to burst with Scots pine and silver fur. Catalonia is considered to have â€Å"a greater diversity of wildlife than any other region of Spain (Williams, 1994).† In the Pyrenees, one can find the marmot, which is a large rodent, the goat-like isard, or wild boar as they sniff out truffles. Other present creatures include badgers, otters, and ibex. While they are difficult to find, many having just been reintroduced into the wild, Catalonia is also home to the Iberian lynx and various bears and wolves. In the mountains, the rivers and meadows are teeming with the Pyrenean brook salamander, the painted frog, asps, and a unique variety of dragonflies and butterflies, as well as the giant peacock moth, which is Europe’s largest insect. Located alongside the Mediterranean Sea, Catalonia has a variety of rivers and lakes that are fed from the sea. The main rivers that connect with the Mediterranean Sea are the Ebre, Llobregat, and t he Ter. There are two primary basins in Catalonia, Ebro and the main â€Å"one that comprises the internal basins of Catalonia (White & Aviva, 2010)†, all of which flow into the Mediterranean. There is also the Garona river basin that meets with the Atlantic Ocean, but it takes up an insignificant portion of land. Though there are small lakes spotted throughout Catalonia, the majority of them can be found in the Pyrenees, with the largest being Banyoles, a remnant of the ice age. Catalonia’s History Before Catalonia became the Catalonia we know today, it

Managerial leadership Assignment Example | Topics and Well Written Essays - 1000 words

Managerial leadership - Assignment Example The movie establishes different characters, playing different social roles and it is upon their intrinsic roles, that the movie presents the theory of social leadership. Trevor McKinney Trevor McKinney, being the main character denotes a social person, who was ready to mingle with anybody in the society as long as he perceived the need to solve a given problem in the person. Trevor lives a disturbed life as his mother is a drunkard while the father is always away, but insinuates psychological torture whenever he goes back to his family. Despite all the mayhem surrounding Trevor’s life, he engaged in a plan to give the society the best of his help following Mr. Simonet’s intervention to help him remit help to the society. In his quest to people in the society, Trevor embarks on shared leadership strategies, whereby he ensures that his subjects derive an environment to portray their initiatives (Graen, & Graen, 2006:45). Trevor portrays the concept of shared purpose by ta rgeting to help the affected individuals who he happens to meet during his life. For instance, he perceives the plight of the homeless man, Jerry as overwhelming and requiring immediate redress. Trevor’s obsession to help the affected individuals emanates from the desire of accountability in rendering long-lasting solutions after having been a victim of antisocial circumstances. Trevor establishes a concept of internal definition of the antisocial effects that the subjects undergo before redemption. He is a victim of similar circumstances and seeks to alleviate them from their current situations. However, Trevor’s devotion aims at ensuring a continuous rate of repossession of the ideas upon his subjects, who will further deliver the attributes other needy people in the society (Crosby, 2005:87). Such an aspect shall ensure continuity in delivering fruitful leadership policies to alleviate the problems of the entire society. Eugene Simonet In the movie, Eugene Simonetâ €™s role inspires his social studies student, Trevor to perceive the need to overcome his social fears, and seek to provide the society with the best alternative solutions to their problems. At such a point, the teacher represented the characteristics of fear and the need to ensure that the society derives earlier resolutions into alleviating prevailing problems before prolonged and imminent scars control their livelihoods (Miller, 2009:69). Arguably, the movie portrays the teacher with possessing facial and neck scars that the people are unable to withstand. However, Simonet reacts positively to the stigma and ensures that he devices knowledgeable approaches that would serve to rescue other individual from being victimized into the same situation (Chrispeels, 2004:58). Simonet expresses the concepts of accountability, partnership, and ownership by expressing his views to Trevor and the need for him to devise an appropriate approach that would serve as remedies to the affected i ndividuals. He solely derives the importance of acquainting individuals with present advantages that would service the prevailing social problems. Therefore, he intrigues into the people’s future lives and understands their mishaps. Therefore, he ascertains that the best correctional approach to alleviate the social discontent would be through

Question answer Assignment Example | Topics and Well Written Essays - 500 words

Question answer - Assignment Example This, to market observers, is an aggressive strategy that has led them to court over intellectual property with Apple. Samsung pivots and launches its products quickly with each product offering different features. It studies the market needs and pushes products that are successful while killing the failures. It has differentiated itself from Apple by developing phones with larger screens, impressive features, listening to consumer demands and successful marketing. Nestle is another example of a company that regards the USA as a foreign market. Being a global organization, Nestle adopts competitive strategies when entering into new markets. Most of its products are dairy-based and for this reason, it first undertakes direct investment in the dairy and other food businesses. In terms of sales, Nestle usually attempts to maintain low risk and low growth; this ensures that its growth is steady thereby maintaining the confidence of stakeholders. In the USA, a developed market, Nestle gains economies of scale through the aforementioned strategy; foreign direct investment. This investment is directed into big companies handling both dairy and food-related products. Another strategy that is effective is entering into partnerships with large companies. The most notable partnership is the one with Coca-Cola, which enable Nestle to benefit from the worldwide bottling system of Coca-Cola. Licensing despite being a solid foreign market entry strategy it has its own risks and downsides. Licensing refers to an agreement that involves the selling of rights to the licensee to reproduce intellectual property of the licensor. First, if the licensee firm is competitive and rapidly growing it may develop into a future competitor to the licensor firm. Another risk that should be taken into consideration is the misuse of the trademarks by the licensee firm, which often leads to the violation of the licensing agreement. The licensor

Queen Victoria Essay Example | Topics and Well Written Essays - 1500 words

Queen Victoria - Essay Example Queen Victoria has passed away a little more than hundred years and already she has become the subject of biography more than any other women born since 1800. Walter. L. Arnstein, the famous historian and writer also could not escape the charm, and enigma of the life of this great lady possessed and he also selected Queen Victoria as the subject of his biography. Arnstein tried his best indeed to captivate the political, social, religious and personal life of the Queen Victoria as much as possible. This biography is remarkably different from other works falling into the same canon in many ways. The work is commendable and it is justified too as the biography has been written by a renowned historian and so it is quite expected that the book contains many perspective of her life from the point of a historian. And in craving out the historical aspects and details of her life, Arnstein uses many research materials which focuses on the widely neglected aspects of the Queen’s life a nd reign which most importantly is presented in details maintained by relative brevity of an expert writer (Arnstein, â€Å"Queen Victoria†). ... This fact can be well perceived if one gives a close introspection into the anatomy of the book. The book, â€Å"Queen Victoria† is divided into nine chapters and an introduction. The chapters are culminated according to the events which took place chronologically into the Queen’s life or in other ways are neatly divided into different phases of Queen’s life. The chapters bear the following names which are very much relative to the events and phases of Queen’s life chronologically, ‘The Cloistered Princess’, ‘The Royal Teenager’, ‘The Model of Domesticity’, ‘The Reigning Partner’, ‘Britain’s Champion’, ‘The Reclusive Widow’, ‘The Guardian of the Constitution’, ‘The Imperial Matriarch’ and ‘The Paradoxical Monarch’ (Arnstein, â€Å"Queen Victoria†). The contents in these chapters are evolved from myriad sources that are centerin g round the political and personal life of the Queen as well. The sources include Victoria’s own writings published in many journals and unpublished letters (Christopher, â€Å"Aristocratic Whig Politics in Early-Victorian Yorkshire: Lord Morpeth and His World†). Here, the author provides the Queen with a wide scope to say her story in her own words. Arnstein does so by quoting Victoria at many places which finally clears her stand-point, contention and perspective on different issues. From these personal accounts, the readers are enabled to learn the perspective, thought and vision of the Queen regarding religion, gender, politics and connection with Ireland. The solidarity and preciseness with which the Queen is given the opportunity to unfold her life through her version differentiates this book from the other biographies (Lynn,

Economic Essay Example | Topics and Well Written Essays - 1250 words

Economic - Essay Example Ironically enough, lower employment figures make industries less agile to be able to respond to rapid changes in economic conditions, paradigmatic shifts in industry sectors and the ability to absorb newer worker populations into existing industries. Analysis â€Å"There is no such thing as a free lunch† and this recent news about employment figures speaks to this in volumes. On the surface, it would appear this can be nothing but good news for all concerned but it certainly comes with tradeoffs and opportunity costs. The very fact that students are attending university instead of immediately going onto the job market demonstrates that full employment is not necessarily the best thing for an economy. In the end, economics appears to be about the effective use of finite time and resources. The Australian economy is considered by many Western observers to be one of the strongest in the industrialized world outpacing even the gargantuan economies of the EU and the United States. The large trade And mining sectors in Australia and careful attention to the Eastern economies in India and China are giving Australia a boost other Western nations simply don’t have: â€Å"The comments also chime with recent commentary from the RBA, which has been at pains to emphasise the importance of the rapidly growing Asia region to the economic outlook, stressing China and India's emergence as crucial factors for Australia's outlook and putting it above concerns about the US economy. â€Å"(Curran 2010,2) Is there a downside to the positive news about high employment? There are certainly trends which have a negative impact on the future. Take opportunity costs for instance, if most potential employees in an economy were to forego higher education and immediately jump into the market, where would the university students be? Here you have an example of a number of potential hires in the economy intentionally foregoing present consumption for future gain by measuring th e opportunity costs and taking the decision that a rather impoverished state now will yield substantially higher employment returns in remuneration in the future. Whether the engineer, doctor or attorney, large investments of time and resources are devoted to preparing for future employment for perceived greater gains in both salary and prestige. The forgone salary is significant but the potential future gains are clearly evident if the student continues to excel at university. In the case of doctors, one can spend almost a decade simply attending school and preparing for the various residencies required to establish professional credentials. From a scarcity perspective, fewer students will self-select to both see the grueling process through and have the means to remove themselves from the employment sector for that length of time. The opportunity costs for doctors tends to be so steep that it speaks to the higher salaries they commend once graduated due to the sheer lack of number s of students willing to suffer through the process of self-imposed privation and years of study. The Australian AMA was even concerned about the placement of students in shortage intern positions: â€Å"

Network design Essay Example | Topics and Well Written Essays - 3000 words

Network design - Essay Example However, ABC Company can achieve these capabilities by implementing a corporate network technology system that can offer the business different facilities, tools, and services such as data sharing, communication, files transfer, and linking different departments inside the company. The management of ABC wants to implement a computer network in order to enhance business productivity and provide better services to its clients. In addition, the management is willing to invest heavily in new facilities and equipments or providing a consistently superior standard of services. With the traditional ways of data sharing and communication the ABC Company is facing a lot of problems in managing the business activities. Some problems with the traditional working arrangement are given below: Since, the problems and issues ABC Company is facing are very critical. To effectively deal with these problems and issues there is need to implement an effective network by making use of latest tools and technologies. The new network technology based platforms will be aimed at offering a better business support and working capabilities. The new technology platform will be a centralized business network arrangement that will offer better business working and operational